Ambience Factory

Brand identity and guidelines

Ambience Factory is a satirical mindfulness organisation developed by artists Sophie Bullock and Sophie Huckfield, building on research by the Contemporary Philosophy of Technology Research Group at the University of Birmingham. There’s an excellent video on Sophie Huckfield’s site which explains in more detail.

The brand uses the language of contemporary tech companies, but with subtly dystopian aspects.

See also:
The Women’s Honour Award
New Art West Midlands